De Persgroep is a media company from Belgium who owns a variety of TV- and radio chanells, newspapers and magazines in Belgium, Netherlands and Denmark. In 2013 the group’s annual turnover was 901 million euros. In December 2009, the company merged with PCM Publishing from the Netherlands, forming a subsidiary De Persgroep Nederland, which comprises the newspapers Algemeen Dagblad, de Volkskrant, Trouw, NRC Handelsblad, nrc.next and Het Parool.
The goal of this responsive Drupal-based website was to sell an advertising in newspapers and magazines owned by De Persgroup company. Special HTML-structure (a set of patterns) was created for this project and widely reused in later projects for Colours BV.